# Nathan Woods — Full Profile > Hospitality as a posture. Systems that make it repeatable. ## About Nathan Woods is a Certified Unreasonable Hospitality Strategist, hospitality coach, and portfolio builder obsessed with the power of welcome. Over the past decade, he has worked across hospitality, events, and consumer brands, helping teams turn care into something people can feel — and something operations can repeat. His work sits at the intersection of redemptive hospitality, operational excellence, and brand clarity. He believes the ordinary becomes extraordinary when every touchpoint is designed with intention. **Credentials:** - Certified in Unreasonable Hospitality methodology (trained in Will Guidara's approach) - Experience with boutique hotels and restaurants - Systems-first approach to scaling culture **Industries served:** Boutique Hotels, Restaurants, Leadership Teams, Experience Design, Financial Planners, Insurance, Senior Living, Sports, Non-profit, Consumer Goods ## Foundational Philosophy ### Hospitality is the Gateway to Belovedness Creating space where people feel safe, seen, and welcomed back into their innate belovedness. ### Hospitality is Salt Enhancing the flavor of everyday moments while preserving what matters most, one touchpoint at a time. ### Redemptive Hospitality Restoring people and places through intentional care that repairs trust and renews what's been worn down. ## Ventures - **Beloved Hospitality** — Hospitality coaching and consulting firm - **The Hospitality OS** — Systems and frameworks for scaling hospitality culture - **Re:Collective Stays** — Boutique hospitality experiences - **Halas** — Hospitality venture ## Services ### 1. Consulting & Coaching **For:** Founders, owners, leaders **Formats:** 1:1 and leadership teams **Outcomes:** - Clarity on your hospitality posture - Habits that compound into culture - Accountability and practical next steps ### 2. Workshops & Deep Dives **For:** Teams that want consistent culture & guest experience **Formats:** Half-day, full-day, multi-week **Outcomes:** - Journey map your guest experience - Elevated touchpoints and recurring moments - A hospitality playbook your team owns ### 3. Speaking **For:** Conferences, offsites, leadership retreats **Formats:** Keynotes and breakouts **Outcomes:** - Inspiration rooted in actionable frameworks - Stories that stick and shift perspectives - Practical takeaways your audience can use ## The Hospitality OS Framework The Unreasonable Hospitality Framework meets The Hospitality OS — a simple way to build unforgettable moments. 1. **Map the journey** — Understand every touchpoint in your guest or customer experience. 2. **Elevate touchpoints** — Identify moments that can become memorable with intentional design. 3. **Install recurring moments** — Create rituals and practices that happen consistently. 4. **Build the Hospitality OS** — Systematize everything so greatness becomes the default. *The posture leads. The system keeps it consistent.* ## Speaking Topics - The Year of Hospitality - Unreasonable Hospitality for normal businesses - Salt: how leaders add meaning and preserve culture - From service to belovedness Nathan brings stories, frameworks, and practical tools that audiences can implement immediately. ## Testimonials > "Nathan Woods is a secret weapon. If you don't know him, you should!" — Alex W., Senior Living > "Nathan helped us reimagine how we care for our property owners and guests. His approach brought purpose and consistency to every relationship we manage." — Scott F., Outdoor Hospitality ## Case Studies ### Bolt Farm Treehouse Scaling a beloved hospitality brand through retention, storytelling, and direct booking strategy. - Email marketing drove 30–40% of total revenue, with 50% of that from automated flows - Achieved 100% direct-booking model, saving 30%+ in OTA fees - Supported growth from under 300K to over 500K Instagram followers - Multiple 1M+ view videos through content strategy ### Prefontaine Classic x Lexus Legacy Experience Launching a premium hospitality experience around one of track and field's most iconic events. - Drove $75K+ in experience revenue - 500+ guests engaged through the experience - Aligned sponsors, donors, and guest experience into a repeatable model ### Run Gum Co-founded and built a community-led brand engine that fueled national retail growth. - Expanded into Target and Walmart nationwide - 3,000+ monthly subscribers - 300-person ambassador network activated - Retention driven through email, SMS, paid social, loyalty, and direct mail ## Brands Worked With BFT, Run Gum, Baypoint, Pre26, House of Hops, TrackTown ## Frequently Asked Questions ### What is Unreasonable Hospitality? Unreasonable Hospitality is a philosophy developed by Will Guidara, former co-owner of Eleven Madison Park, that emphasizes going above and beyond to create memorable guest experiences. It's about finding opportunities to surprise and delight guests in ways that feel personal and meaningful, turning ordinary moments into extraordinary ones. Nathan Woods is a certified Unreasonable Hospitality Strategist who helps businesses implement these principles. ### What does a hospitality coach do? A hospitality coach helps founders, leaders, and teams develop the skills and systems needed to deliver exceptional guest experiences consistently. This includes 1:1 coaching for leaders, team workshops, and implementing hospitality operating systems that make great service repeatable and scalable. ### Who is Nathan Woods? Nathan Woods is a certified Unreasonable Hospitality Strategist and hospitality coach who helps founders and teams build unforgettable guest experiences. He is the founder of Beloved Hospitality, The Hospitality OS, Re:Collective Stays, and Halas. His approach combines redemptive hospitality philosophy with practical operating systems. ### What is The Hospitality OS? The Hospitality OS (Operating System) is Nathan Woods' framework for making exceptional hospitality repeatable and scalable. It provides systems and processes that help teams deliver consistent, memorable guest experiences without losing the personal touch that makes hospitality meaningful. ### What services does Nathan Woods offer? Nathan Woods offers three main services: Consulting & Coaching for individual leaders seeking 1:1 guidance, Workshops & Deep Dives for teams wanting intensive training, and Speaking engagements for events and conferences. All services are grounded in Unreasonable Hospitality principles. ### What industries does Nathan Woods work with? Nathan Woods works with hospitality businesses including boutique hotels, restaurants, and service-oriented companies. He has helped build and grow brands like BFT, Run Gum, Baypoint, Pre26, House of Hops, and TrackTown. His principles apply to any business that wants to create memorable customer experiences. ## Connect - **Website:** https://nathanwoods.me - **Schedule a call:** https://cal.com/woods/discovery - **LinkedIn:** https://www.linkedin.com/in/meetnathanwoods/ - **Instagram:** https://www.instagram.com/nathanwoods - **Twitter/X:** https://twitter.com/heisnathan