# Nathan Woods > Hospitality as a posture. Systems that make it repeatable. ## Who Nathan Woods is a Certified Unreasonable Hospitality Strategist, hospitality coach, and founder. He helps founders and teams turn everyday touchpoints into unforgettable moments through redemptive hospitality, Unreasonable Hospitality principles, and a practical operating system. ## Foundational Philosophy - **Redemptive Hospitality** — Restoring people and places through intentional care that repairs trust and renews what's been worn down. - **Hospitality is Salt** — Enhancing the flavor of everyday moments while preserving what matters most, one touchpoint at a time. - **Hospitality is the Gateway to Belovedness** — Creating space where people feel safe, seen, and welcomed back into their innate belovedness. ## Ventures - **Beloved Hospitality** — Hospitality coaching and consulting firm - **The Hospitality OS** — Systems and frameworks for scaling hospitality culture - **Re:Collective Stays** — Boutique hospitality experiences - **Halas** — Hospitality venture ## Services 1. **Consulting & Coaching** — 1:1 and leadership team coaching for founders, owners, and leaders. Clarity on hospitality posture, habits that compound into culture, accountability and practical next steps. 2. **Workshops & Deep Dives** — Half-day, full-day, or multi-week workshops for teams. Journey-map the guest experience, elevate touchpoints, build a hospitality playbook your team owns. 3. **Speaking** — Keynotes and breakouts for conferences, offsites, and leadership retreats. Inspiration rooted in actionable frameworks. ## The Hospitality OS Framework 1. Map the journey — Understand every touchpoint in the guest or customer experience. 2. Elevate touchpoints — Identify moments that can become memorable with intentional design. 3. Install recurring moments — Create rituals and practices that happen consistently. 4. Build the Hospitality OS — Systematize everything so greatness becomes the default. ## Brands Worked With BFT, Run Gum, Baypoint, Pre26, House of Hops, TrackTown ## Speaking Topics - The Year of Hospitality - Unreasonable Hospitality for normal businesses - Salt: how leaders add meaning and preserve culture - From service to belovedness ## Connect - Website: https://nathanwoods.me - Schedule a call: https://cal.com/woods/discovery - LinkedIn: https://www.linkedin.com/in/meetnathanwoods/ - Instagram: https://www.instagram.com/nathanwoods - Twitter/X: https://twitter.com/heisnathan ## More For extended content see [llms-full.txt](https://nathanwoods.me/llms-full.txt)