Customer Service Workshop — Eugene / Springfield
A one-day customer service and hospitality workshop for Eugene / Springfield leaders. Map the customer journey and build experiences people remember, return to, and talk about.
URL: https://nathanwoods.me/workshop/eugene-springfield-2026 Date: September 2026 (early access list open) Time: 8:30 AM – 4:00 PM Location: Eugene/Springfield, OR (venue TBA — likely Grace City, Springfield) Format: Live in-person workshop Instructor: Nathan Woods — Certified Unreasonable Hospitality Coach Status: Early Access only. Reserved for the first 20 leaders. Spots not yet open to general sale.
What this workshop is
A practical, business-first customer service and hospitality workshop built around the principles of Unreasonable Hospitality (Will Guidara's methodology). Not theory, not a keynote — a working day where you map your real customer journey, identify the touchpoints that are quietly losing you loyalty and referrals, and leave with a Hospitality Operating System for quick wins your team can use Monday morning.
Who it's for
Any business that serves people, not just hospitality businesses:
- Business owners, team leaders, operators, managers
- Restaurants and food businesses
- Hospitality and event teams
- Financial advisors and insurance agencies
- Real estate agents and home service companies
- Chiropractic, dental, wellness, and health clinics
- Fitness studios and gyms
- Faith-based organizations, churches, ministry teams
- Nonprofits and professional service firms
- Any customer-facing team
Primary goals
1. Build Loyalty — Create experiences people return to because of how they made them feel. 2. Earn More Referrals — Become the business people talk about, recommend, and send their friends to. 3. Grow Revenue — Turn hospitality into a real business advantage that drives repeat business, lifetime value, and growth.
Supporting outcomes: stronger retention, deeper trust, team alignment, elevated touchpoints, memorable experiences, care before/during/after.
The Arc of the Day (3 sessions)
Session 01 — Defining Hospitality and Hospitable Leadership
Shared understanding of what hospitality is (and isn't), the difference between service and hospitality, why every business can choose to practice it, how leadership shapes the culture that makes it possible, why people remember how an experience made them feel, and how hospitable leaders model the care they want others to practice.
Session 02 — Interrogating the Customer Journey
The practical core. Map the journey people actually experience with your business — guest, customer, member, patient, or client. Identify recurring moments, overlooked touchpoints, friction, confusion, anxiety, and where experiences break down. Diagnose the gap between intent and reality.
Session 03 — Creating Magic
Turn insight into action. Opportunities to create care, clarity, and connection. Simple ways to elevate ordinary moments. How to build a repeatable Hospitality OS. Quick wins your team can apply immediately.
Schedule
- 8:30 AM — Arrival, coffee, hospitable welcome
- 9:00 AM — Session 01: Defining Hospitality and Hospitable Leadership
- 10:15 AM — Break
- 10:30 AM — Session 02: Interrogating the Customer Journey
- 11:30 AM — Hosted lunch + connection
- 12:30 PM — Session 03: Creating Magic
- 3:30 PM — Closing, commitments, send-off (wrap by 4:00 PM)
What's included
Full day of live training, food and drinks, entertainment and connection moments, guided table exercises, Hospitality OS workbook, guest journey mapping tools, touchpoint scoring framework, Hospitality Operating System for quick wins, exclusive curated video teaching from Will Guidara, practical examples across industries, tools you can bring back to your team.
Ticket Tiers
All three tiers are currently Early Access only — reserved for the first 20. Join the early access list to lock in early-bird pricing and first pick of seats before general sale.
Workshop Ticket — $249 (Early Bird: $199)
For individuals, leaders, owners, managers, and team members who want the full workshop experience. Includes: full workshop, food and drinks, entertainment and connection, Hospitality OS workbook, guest journey mapping tools, touchpoint scoring framework, quick wins playbook, curated Will Guidara video teaching.
Workshop + Implementation — $499 (Early Bird: $449)
For owners, operators, and leaders who want help applying the workshop to their specific business. Includes everything in the Workshop Ticket, plus a copy of *Unreasonable Hospitality* and *Unreasonable Hospitality: The Field Guide*, a 60-minute post-workshop implementation session with Nathan, review of your guest journey map, top 3 hospitality opportunities identified, and personalized next steps. Limited availability.
Team Hospitality Sprint — $2,249
For teams that want to attend together and receive focused support. Up to 5 workshop seats, food and drinks for each attendee, books for each attendee, workbook for each attendee, private 90-minute team implementation session, team guest journey map review, top 5 touchpoint opportunities identified, custom Hospitality OS quick wins, and one follow-up accountability call. Best for businesses that want shared language, alignment, and a practical plan.
What you walk away with
- A clearer definition of hospitality for your business
- Stronger understanding of how leadership shapes experience
- A mapped version of your customer / member / guest / patient / client journey
- A clearer view of your most important touchpoints
- Ideas to elevate overlooked moments
- A Hospitality Operating System for quick wins
- Stronger shared language for your team
- Practical ways to create trust, loyalty, referrals, and connection
- A framework you'll keep using long after the day ends
FAQ
Is this only for hospitality businesses? No. Any business or organization that serves people will find it valuable — restaurants, hotels, events, *and* financial advisors, clinics, home service companies, nonprofits, faith-based orgs, gyms, real estate teams, and professional services.
Is this a faith-based event? No. It's a practical business training built around Unreasonable Hospitality principles, open to leaders and teams from every background.
Should I come alone or bring my team? Both work. Individuals get a lot from it; teams get more because they share the language afterward — which is why the Team Hospitality Sprint exists.
What should I bring? Something to write with, an open mind, and one customer/member/guest/patient/client journey you want to improve.
Are the books included? Yes for Workshop + Implementation and Team Sprint tiers. The standard Workshop Ticket includes the workbook but not the books.
Is lunch included? Yes.
Will this be recorded? No — it's an intimate, in-person experience.
What happens after the workshop? Every attendee leaves with a Hospitality OS for quick wins. Tier 2 and Tier 3 attendees also receive additional implementation support with Nathan.
How to register
Currently early access only. Join the list at https://nathanwoods.me/workshop/eugene-springfield-2026 and you'll be the first contacted when seats open, with early-bird pricing locked in.
Questions: nathan@nathanwoods.me