Unreasonable Hospitality Workshop — Next Date Coming Soon
A one-day customer service and hospitality workshop built on Unreasonable Hospitality principles. The next workshop date is coming soon — join the notify list to hear the date and location first.
URL: https://nathanwoods.me/workshop/eugene-springfield-2026 Status: Next workshop date coming soon. No location announced yet. Instructor: Nathan Woods — Certified Unreasonable Hospitality Coach Notify list: https://nathanwoods.me/workshop/eugene-springfield-2026 — join the list on the page to be notified before public registration opens.
What this workshop is
A practical, business-first customer service and hospitality workshop built around the principles of Unreasonable Hospitality (Will Guidara's methodology). Not theory, not a keynote — a working day where you map your real customer journey, identify the touchpoints that are quietly losing you loyalty and referrals, and leave with a Hospitality Operating System for quick wins your team can use Monday morning.
Who it's for
Any business that serves people, not just hospitality businesses:
- Business owners, team leaders, operators, managers
- Restaurants and food businesses
- Hospitality and event teams
- Financial advisors and insurance agencies
- Real estate agents and home service companies
- Chiropractic, dental, wellness, and health clinics
- Fitness studios and gyms
- Faith-based organizations, churches, ministry teams
- Nonprofits and professional service firms
- Any customer-facing team
Primary goals
1. Build Loyalty — Create experiences people return to because of how they made them feel. 2. Earn More Referrals — Become the business people talk about, recommend, and send their friends to. 3. Grow Revenue — Turn hospitality into a real business advantage that drives repeat business, lifetime value, and growth.
The Arc of the Day (3 sessions)
Session 01 — Defining Hospitality and Hospitable Leadership
Shared understanding of what hospitality is (and isn't), the difference between service and hospitality, why every business can choose to practice it, how leadership shapes the culture that makes it possible, why people remember how an experience made them feel, and how hospitable leaders model the care they want others to practice.
Session 02 — Interrogating the Customer Journey
The practical core. Map the journey people actually experience with your business — guest, customer, member, patient, or client. Identify recurring moments, overlooked touchpoints, friction, confusion, anxiety, and where experiences break down. Diagnose the gap between intent and reality.
Session 03 — Creating Magic
Turn insight into action. Opportunities to create care, clarity, and connection. Simple ways to elevate ordinary moments. How to build a repeatable Hospitality OS. Quick wins your team can apply immediately.
What the day includes
Full day of live training, food and drinks, entertainment and connection moments, guided table exercises, Hospitality OS workbook, guest journey mapping tools, touchpoint scoring framework, Hospitality Operating System for quick wins, exclusive curated video teaching from Will Guidara, practical examples across industries, and tools you can bring back to your team.
What you walk away with
- A clearer definition of hospitality for your business
- Stronger understanding of how leadership shapes experience
- A mapped version of your customer / member / guest / patient / client journey
- A clearer view of your most important touchpoints
- Ideas to elevate overlooked moments
- A Hospitality Operating System for quick wins
- Stronger shared language for your team
- Practical ways to create trust, loyalty, referrals, and connection
- A framework you'll keep using long after the day ends
FAQ
When is the next workshop? The next date is coming soon. Join the notify list and you'll hear from Nathan the moment the date and location are announced.
Where will it be held? The location for the next workshop hasn't been announced yet. Notify-list members will hear it first.
Is this only for hospitality businesses? No. Any business or organization that serves people will find it valuable — restaurants, hotels, events, *and* financial advisors, clinics, home service companies, nonprofits, faith-based orgs, gyms, real estate teams, and professional services.
Should I come alone or bring my team? Both work. Individuals get a lot from it; teams get more because they share the language afterward.
What should I bring? Something to write with, an open mind, and one customer/member/guest/patient/client journey you want to improve.
Will this be recorded? No — it's an intimate, in-person experience.
What happens after the workshop? Every attendee leaves with a Hospitality OS for quick wins and practical next steps for their business or team.
How to stay informed
Visit https://nathanwoods.me/workshop/eugene-springfield-2026 and join the notify list. You'll hear from Nathan before public registration opens.
Questions: nathan@nathanwoods.me